The moment I decided to stop being convenient, to stop pleasing everyone with my achievements except myself, to stop being ashamed and afraid to voice what I truly like, what gives me a vibe, and to stop living as if I had a spare life—that was the moment Nazarelli was born in 2021. It was then that I chose to leave behind years of routine as a civil servant in the field of law and embark on a journey as a designer.
Our brand embodies fragments of my soul, my interests, principles, openness, wisdom, femininity, humor, sexuality, love for life and beauty, and love for myself. Nazarelli strives to reflect and project all of this onto women. The brand’s mission is to support and ignite the fire of self-belief in women, regardless of fears or doubts—whether in their endeavors, drastic changes, or honesty with themselves. It encourages women to learn to accept and enjoy themselves, because each of us is unique, feminine, and irresistibly sensual.
Every woman has her natural calling: to create, to be wise, to cultivate comfort and warmth around her, to inspire, to be a mother, to succeed, and to constantly grow and improve. As someone who strives to balance all of this in my own life, I firmly believe that with the right motivation and desire, it is possible. For this, a woman must feel confident in herself, love herself, and carry her feminine energy.
It’s no secret that clothing plays a vital role for women. Our outfits and style significantly influence our habits and state of mind.
That’s why we create elegant and sophisticated pieces designed to inspire self-love and a sense of empowerment—the kind that makes you want to energize the entire world. Through our designs, we aim to revive the femininity and elegance that captivate and uplift everyone around.
We have big plans: we aspire to build the ultimate women’s community, plan exciting collaborations, and aim to surprise and inspire!
NAZARELL! It’s all about refined feminine classics, exquisite silhouettes, and elegant forms. We create seasonal collections that build a timeless feminine wardrobe.
We celebrate femininity and emphasize the importance of self-love, embracing life, and valuing wisdom while keeping a sense of humor. It’s about being fair and honest in life while preserving sensuality and charisma, striving for growth, and discovering the world—and, most importantly, yourself.
